Easy Newsletter allows you to automate your subscriber database and send bulk e-mail to your customers in HTML or text format. Dynamic ability allows you to personalize each individual e-mail sent to include information stored in the database. Automated user sign-up and Opt out features make for easy administration along with an administration panel for complete control. Add / delete users, view subscriber data, preview the newsletter, and send the bulk e-mail in seconds. Increase sales by integrating Easy Newsletter and PayPal to include "Add to Cart" and "Buy Now" buttons with your newsletter.